Event Signage: How to Elevate Your Next Event

Event Signage: How to Elevate Your Next Event

Events have many moving parts, and getting your attendees to smoothly locate and move throughout your venue is vital. Swank Events can help your company create impactful signage that can offer more than just directional value!

This summer we were apart of IntelyCare’s Summer Outing at Gillette Stadium in Foxborough, Massachusetts. Larger venues like this can be tricky to navigate and can lead to your participants getting lost. Signage is the most overlooked and forgotten ingredient in a successful event because of their plain nature. Corporate events especially, have the ability to form employee comradery and lose the formality of the work environment. An easy way to do this is with décor, and it is easy to include your signage in that vision.

Allegro Photography

Create a Welcome Sign to help the attendees know they have found the correct location and are not wandering around the property. The Welcome Sign is the first touch point that guests will interact with, and it is important to make a good impression. Include eye-catching colors and branded material to ensure that your guests can easily find it. At this event we added company colored balloons next to each sign, keeping the overall theme in contact.


Allegro Photography


Swank Events created the concept of using different sports quotes on each sign leading the guests to the main event. Using these signs as touch points rather than arrows was our way of promoting the company’s core values and also carrying through the theme of “We are the Champions.” Signage can look and represent anything you want!


Event Planning Tip: After determining the placement of your signs, be sure to walk through the venue as if you were a guest. You’ll want to ensure that the location of your signage provides the most benefit for your attendees and serves it’s purpose, whether that be wayfinding or decorative.


Venue Spotlight: Lyman Estate

The Lyman Estate

The beautiful Lyman Estate, with its thirty-seven acres of lawns, gardens, and historic greenhouses, offers a private and exceptional setting for any social or corporate event. Earlier this month we had the opportunity to plan Lydia and Henrik’s wedding day at the gorgeous venue and had a wonderful experience working with the staff to create a memorable day!



The Lyman Estate, also known as The Vale, was built in 1793 by wealthy shipping magnate Theodore Lyman. Originally used as a summer home, the Federal-style mansion was designed by renowned Salem architect Samuel McIntire. The Estate remained in the Lyman family until 1952, when the five Lyman heirs donated it to the Society for the Preservation of New England Antiquities, now Historic New England. The property is now a National Historic Landmark and is available for rental for weddings and private parties.


The Lyman Estate, open year-round, offers a beautiful and gracious setting for any type of event. From April through October, the flowering trees and perennial gardens are especially lovely, and events may be held outside as weather permits. Use of indoor and outdoor areas gives you maximum flexibility in planning your party. Enjoy a cocktail hour in the garden. Dine al fresco on the covered veranda overlooking the landscaped grounds. Host intimate dinner parties in antique-filled parlors. Dance in the magnificent ballroom where the waltz was introduced to Boston society.


The mansion can accommodate up to 150 seated guests with room for 175 guests reception-style. Tents are welcome on the property with a seated capacity of up to 200 guests.

Six rooms are available for use: The oval parlor with its original, hand-carved woodwork; a dramatic Victorian library; the east parlor and the dining room, where light streams in through bay windows; the ballroom, with its crystal chandeliers, classical columns, and marble fireplace. A grand staircase with a Palladian window provides a perfect spot for photographs.


Vendor Information

The Lyman Estate has a list of authorized caterers of which you must choose from and additional preferred vendors that are optional.

Lyman Estate Wedding Brian Phillips Photography

Rental Information

Depending on the day of week and time of year, the rental fees range from $1,200-4,800 and include:

  • Use of the historic air-conditioned and handicapped accessible mansion and landscaped grounds
  • Private changing room for the bride
  • Ample on-site parking
  • Use of white garden chairs, in addition to several 60”, 48” and 36” round tables and hightops.
  • Use of on-site baby grand piano


Contact the Function Office for more detailed information and to book your next event: LymanFunctions@HistoricNewEngland.org or 617-994-6672.

Happy Planning!

The Swank Team

Venue Spotlight: The Dane Estate

The Dane Estate

Last weekend, we had the opportunity to coordinate Lorie and Artug’s wedding at the beautiful Dane Estate at Pine Manor College. While this was the first time we planned an event there, we hope it won’t be the last! The staff was fantastic to work with, the grounds are absolutely gorgeous and the historic mansion is filled with charm. Just minutes from Boston, this venue is the perfect spot for your next intimate event.



In 1891, “Roughwood” as it was first named, was built and owned by Major William Cox and is now known as The Dane Estate at Pine Manor College. The mansion was built along with two gatehouses, the stable, a barn, a greenhouse and chicken houses. In 1904, the Dane family purchased the estate and all its buildings, and over the years acquired additional land until the estate totaled 120 acres. A wing containing a music room was built in 1909, with the addition of an organ loft in 1916. The estate was designed in the Richardson style of architecture, which is a freer interpretation of the Queen Anne or Old English style and was established in the United States by Henry Hobson Richardson near the end of the 19th century.

A close friend of the Dane family, Professor James Arnold of Harvard University, who established and gave Boston the botanical park known as the Arnold Arboretum, oversaw the planting of shrubs and trees. The only major face-lifting of Roughwood took place in 1951 when the large, planted circle with its dirt and gravel drive was replaced by millstone and paved with cobblestone, which had been removed and discarded from Boston streets after having been used originally as ship ballast. This was necessitated by the demand for automobile parking in lieu of horse drawn carriages. Essentially, the property remained intact until it was acquired by Pine Manor College in 1962.



The event spaces in the mansion are comprised of the Ferry Foyer, the Foyer Terrace, the Moncrief Library, the Music Room (Founder’s Hall) and Founders and Commencement Lawns. As you arrive through the grand entrance of the Foyer, take a moment to observe the granite and red polished marble fireplace, dark oak paneling, carved and gilt detail and French doors leading to the terrace which have never been changed. Before heading into the Library, be sure to hang your coat in the hidden room to the right of the main entrance. At one time this room was used as a walk-in-safe, tucked securely behind the mahogany paneling, however it is now used as a coat room.


Off the foyer is the elegant Moncrief Library, the former library of the Dane Estate. Its carved fruited and matchbook paneling of Circassian walnut and period-style furnishings make it ideal for small receptions, cocktail hours, and ceremonies.

In the English Georgian Founder’s Hall, a carved double staircase descends to a generously proportioned fireplaced room. Oak-paneled walls are set below a beamed and gilt ceiling. Jutting stone casement windows and teak flooring add to the grandeur.


The gorgeous Founder’s and Commencement lawns are both fantastic options for an outdoor ceremony or can also hold a tent if planning an event with more than 100 guests.


Vendor Information

Pine Manor College features its own in-house catering with Dane Estate Catering. No outside food and beverage is allowed with the exception of kosher meals (provided by Catering by Andrew exclusively) and wedding cakes. Wedding cakes are included in the wedding packages and provided by a partner bakery.

The Special Events Department can provide you with a preferred vendor list for all other vendors or you can bring in your own. All outside vendors must provide proof of liability insurance.


Rental Information

The Dane Estate Wedding Packages Include:

  •     Historic setting with 60 acres of wooded estate for photography
  •     Private Bride’s and Groom’s dressing rooms
  •     Complimentary bottled water for the bridal party
  •     Five hours of guest time, two hours of set up and one hour of clean up time in your function room
  •     Stationary and passed hors d’oeuvres for one hour
  •     Three-course plated or buffet meal including artisan bread, coffee and tea service
  •     Waitstaff and culinary staff fees
  •     Wedding cake, plated and served with coordinating accompaniments
  •     Elegant floor-length table linens in your choice of white, ivory or black
  •     Three votive candles for each guest dining table
  •     Wedding rehearsal prior to event day
  •     Complimentary parking










Contact the Department of Special Events for more detailed information and to book your next event: SpecialEvents@PMC.edu or 617-731-7639.

Happy Planning!

The Swank Team



Venue Spotlight: Castle Hill on the Crane Estate

Castle Hill on the Crane Estate

The spectacular Crane Estate encompasses more than 2,100 acres in Ipswich, Massachusetts. We’ve had the pleasure of planning Dennis and Viji’s gorgeous wedding at The Great House and it was fantastic! The mansion is stunning and the beautiful rolling hills are so picturesque – you will not find a more perfect place for your big day!


Photo Credit: Livermore Photography


Chicago industrialist Richard T. Crane, Jr. first purchased the 2,100 acres that would become The Crane Estate in 1910. Crane was captivated by the beautiful landscape, and over time worked with eight leading architects and landscape architects to shape his summer retreat. In 1928, he crowned the estate with a grand 59-room, Stuart-style mansion, designed by the world-renowned architect David Adler. Beyond the Great House terrace, the half-mile long Grand Allée offers an amazing view of more than 160 acres of landscaped grounds, manicured lawns, and woodland trails.

Today, the Crane Estate plays a vital role in the local community and beyond as a place for year-round recreation, historic house tours, weddings, corporate and private parties, an annual art show, summer concerts, lectures, movie filming, a popular summer camp and public volunteer opportunities.


Photo Credit: Derby Photography


The mansion can fit up to 200 people seated in several different rooms. For more than 200 guests, cocktail hour is usually held in the mansion and a tent is rented for dinner and dancing. The ceremony can be held inside the mansion or outside on the beautiful rolling hills behind the mansion, weather permitting. There are also many other outdoor options available, depending on the weather.


Photo Credit: Allegro Photography



Photo Credit: Livermore Photography

Vendor Information

Fireside Catering is the exclusive caterer for The Estate. There are other preferred vendors which are optional.


Photo Credit: Livermore Photography

Rental Information

Rental fees range from $3450-8500 depending on the month and day of week. This fee includes:

  • Exclusive use of The Great House event rooms and immediate surrounding grounds.
  • Bartenders, beverage service staff, set up and clean up staff.
  • Private changing rooms for the wedding couple.
  • (20) 60” round dining tables, (200) indoor mahogany chivari chairs, (200) outdoor white garden chairs for ceremony at The Great House.
  • Gate Attendant to welcome guests and direct them to parking area, ample free parking,   Parking Attendant (no valet service), and Event Ranger for security.



Photo Credit: Sarah Bastille Photography


Photo Credit: Schippert+Martin Photography

For more detailed information and to book your next event contact the Director of Sales and Events, Maura McCarthy at 781-221-3003.

Happy Planning!

The Swank Team

Venue Spotlight: Endicott Estate

Endicott Estate

The Endicott Estate is conveniently located in Dedham, Massachusetts. The graceful three-story, 25 room Colonial Revival mansion with Georgian overtones is situated on 15 acres of rolling lawns surrounded by stately elm, spruce and weeping willow trees. It’s the perfect spot for your next special event!



Built in 1904, the truly inspiring mansion includes an original barn, greenhouses and caretaker’s cottage.  It is decorated in period furnishings, works of art, Italian marble fireplaces, rich paneling, and classic oriental carpeting.  An architectural gem, the Estate has the distinction of being listed on the National Register of Historic Places and plays a vital role in the local community and beyond as a place for year round corporate and private events, art shows, car shows, concerts, and a popular location for filming movies and documentaries.



The mansion can comfortably accommodate a board meeting for 10 or a special occasion for 200 or more.  There are five open and adjoining rooms on the first floor that include three covered porches, a professional kitchen and two pantries; and eight additional meeting rooms on the upper level.


Another advantage to the Estate is the ability to host an on-site ceremony. Consider hosting a romantic ceremony under a weeping willow tree, on the pillared portico, at the gazebo or inside the mansion.


Vendor Information

Off-site full service caterers are welcome and you have the ability to bring your own alcohol and use one of our exclusive beverage service companies to serve.

076Rental Information

The fee for the use of the Estate ranges from $1200 to $3,500 for a weekend event.  Please inquire about the weekday rates. Amenities include:  exclusive use of the Estate; flexible event start times; stunning bridal suite; tables and chairs for up to 150 guests; central AC; free on-site parking; AV equipment available; and 4 hotels within 1 mile.


Contact Erin Perron for more detailed information and to book your next event:information@endicottestate.com or 781-326-0012.

Happy Planning!

The Swank Team