Events have many moving parts, and getting your attendees to smoothly locate and move throughout your venue is vital. Swank Events can help your company create impactful signage that can offer more than just directional value!
This summer we were apart of IntelyCare’s Summer Outing at Gillette Stadium in Foxborough, Massachusetts. Larger venues like this can be tricky to navigate and can lead to your participants getting lost. Signage is the most overlooked and forgotten ingredient in a successful event because of their plain nature. Corporate events especially, have the ability to form employee comradery and lose the formality of the work environment. An easy way to do this is with décor, and it is easy to include your signage in that vision.
Create a Welcome Sign to help the attendees know they have found the correct location and are not wandering around the property. The Welcome Sign is the first touch point that guests will interact with, and it is important to make a good impression. Include eye-catching colors and branded material to ensure that your guests can easily find it. At this event we added company colored balloons next to each sign, keeping the overall theme in contact.
Swank Events created the concept of using different sports quotes on each sign leading the guests to the main event. Using these signs as touch points rather than arrows was our way of promoting the company’s core values and also carrying through the theme of “We are the Champions.” Signage can look and represent anything you want!
Event Planning Tip: After determining the placement of your signs, be sure to walk through the venue as if you were a guest. You’ll want to ensure that the location of your signage provides the most benefit for your attendees and serves it’s purpose, whether that be wayfinding or decorative.