We had such a fabulous time in Chicago assisting with the PERKS Convention that we had to share the highlights and photos!
The PERKS event was shaped by the amazing venue of 19 East which has an array of open rooms, but feels intimate with beautiful wood floors, sleek modern lighting and black & white color palette. It was a fantastic backdrop to the PERKS convention. 19 East has a “shotgun style” room array which we used to feature room themes:
- Health benefits were in an orange-colored “Healthy Room”;
- A green “Wealthy Room” appropriately had financial exhibitors; and
- A yellow “Happy Room” had wellness vendors…and champagne, of course!
Color is an important factor when planning as we highlighted in our post Use of Color at your Event – and this venue was a fantastic example of using it! It was subtle, but effective to make each space distinctive.
In the green “Wealthy” room, one of the exhibitors had a fun “Money grab” booth that attendees enjoyed. The Convention also featured a financial wellness workshop & an empathy in the workplace seminar that was highly attended. Another one of the popular seminars was on “Make-up for the working woman” which was incredibly informative. All kinds of great “perks” of being an Event Planner – you get to learn what vendors are offering attendees as well!
PERKS prides itself on being “Not your average trade show” with unique giveaways or experiences for attendees from all exhibitors plus fun added entertainment such as the stilt-walker, champagne table, open bar, free food, swag bag and a DJ!
Since Swank Events helped with the PERKS convention in Boston this past May, we already knew the PERKS team, knew some of their loyal exhibitors and the overall goals for the convention, which helped get this event put together quickly.
We feel an important part of the post-event process is conducting event debriefs with our clients, where we share thoughts and ideas to improve on for next year – which we implemented some of those ideas from Boston into the Chicago convention. For Swank, this builds our relationship with any client and helps us feel like an extension of their team.
We’re really looking forward to PERKS coming back to Boston at the Hynes Convention Center on May 2nd 2019! PERKS will also be heading to New York in April and LA in September 2019.