Use of Color at your Event

Use of Color at your Event

There have been many studies which document the psychological impact of color on the brain’s state and decision making process – but did you factor this in when you started planning your company event? Your default might be your company’s logo colors, but you may want to take a closer look at some of the subliminal factors around color before you begin.

There are some amazing statistics out there about what colors different genders prefer, biases towards or against colors in addition to how different colors can make us feel. For example, according to How to Use the Psychology of Colors When Marketing, colors can influence people in many ways:

Red – Creates a sense of urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

Blue – The preferred color of men. It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Orange & Yellow – Cheerful colors that promote optimism and happiness. Yet oddly enough, yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used too frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

Knowing how different colors can influence people, let’s go back to the goal of your event and think about these questions: How can colors be used to help with your desired outcome? What emotions are you looking to evoke in your attendees? How do you want them to feel once they leave your event? Does your event branding reflect the reactions you are hoping to illicit? If not, then you may want to look at complimentary colors to help achieve your mood goals.

Swank Events can help you highlight the right colors through décor, food, lighting and more! Contact us today!

Coloring the Seasons: Winter Color Palettes

All of the snow hitting the northeast these days has us thinking about some beautiful seasonal colors you must incorporate into your special event! While every season offers unique color palettes, we especially love the endless possibilities of these romantic winter color combinations. Think sparkling white snow, evergreens and winterberry red.

Red and White

winter 2 (2)

Senses Event Design and Decor

James Melia photography

Photo Credit: Little Things Favors; Senses Event Design and Décor; James Melia Photography


















Red and white is the perfect winter color combination! Red really pops when it is paired with white and this winning combo creates a romantic, warm atmosphere for your special event. A small touch of color can have a big impact! Perhaps you want to put your bridesmaids in a deep red dress, or go with a neutral color and have them carry bright red roses. Or as in the photo above, the bride may also want to accessorize with a red shawl.

Blue and Silver

Little Thingswedding guide asia


Photo Credit: Little Things Favors; Wedding Guide Asia; Wedding Bee
















Blue and silver can transform your space into a winter wonderland! Sparkling silvers and cool blues can be incorporated into your event in a variety of ways. Try using these colors in your centerpieces, linen or other décor as illustrated above. For bold color, put your bridesmaids in blue dresses and accessorize with silver jewelry.

Black and Gold

Milou and Olin Photography

weddingbee 2

NOLA black tie

Photo Credit: Milou & Olin Photography; Wedding Bee; Tec Petaja Photography



















This is a classic color combination that never goes out of style. Most often associated with a New Year’s Eve reception, black and gold are perfect colors for an evening winter wedding! Gold is a great accent color that can be used in almost every detail of your big day – from the flatware to the cake and even your bridesmaid’s dresses, shoes, and jewelry.

Starting with your save the dates, the perfect color palette will set the tone and can be carried throughout your entire event. Ask us for ideas on how to incorporate your favorite colors into your big day.

Happy Planning!

The Swank Team