How to Elevate Your Event and Design with Intention

How to Elevate Your Event and Design with Intention

To design an event with intention means to break down the event into smaller elements: food and beverage, entertainment, venue and physical space, decor and ambiance, and use your creativity to view the event both from the perspective of a professional planner and an attendee. Ask questions like,

“How do I maximize this space so people can eat, dance, drink and socialize?”

“How do I make sure attendees know who is hosting this event without being overbearing?”

“How can I make everything flow naturally and look beautiful?”

Let’s begin with furniture elements – it’s easy to switch up the style and color from velvet to leather, sleek bar stools to wooden low and high tables, to add to the overall atmosphere and bring out the theme. With so many options, intention is key. The type of furniture you choose impacts how your room looks and feels to your attendees. One of our favorite secrets to making a room feel larger is bringing in clear chairs!

Mirrors can have a stunning impact on elevating your event space. It’s an amazing investment that reflects the lighting and enhances the theme especially coupled with conscious design elements like candles and warm lighting. 

Bring intentional design into your floor plan and showcase your exhibits and guide guests to take in the whole experience by placing the bar, photo moment, stage, or main attraction towards the back of the event. Are you worried your bar line will be too long? Consider passing wine, champagne or a signature cocktail at the entrance. Guests will feel extra special upon arrival and it’s a win-win to cut down on wait times!

Looking to warm up a space? Add area rugs, trees, greenery or plants to bring color into your space! Large, leafy plants can help absorb echoes and other ambient sound. Outdoors, live plants can help create a barrier to soften the sounds of traffic from outside or music from within.

Signature drinks are an automatic crowd pleaser! This blue cocktail was delicious and fit in perfectly with the blue, white and gold theme. Check out more seasonal cocktail ideas in our blog post HERE.

Are you looking to add an extra activity to your event? What about a cocktail tasting? Make it even more special with local distillers.

Having a DJ is lots of fun BUT a live band can really get the crowd going. Nothing quite beats the energy and production quality of live music!


And finally, bring your branding into everything – from straws in your company’s signature colors, to matching the flowers and balloons, or even your socks, the little details go a long way. Whenever you have an opportunity to customize something or add branding we highly recommend doing so! It may be a small detail, but in the overall experience it ties everything together.  

National Creativity Day

National Creativity Day

Last Wednesday, May 30th, was National Creativity Day.

While it may not seem like something to mark on your calendar, it makes us think of all of the amazing things we get to do as Corporate Event Planners; our job is to help clients bring their vision to life with unique touches!

We are fortunate to have the opportunity to flex our creative muscles daily! It may be something as simple as the centerpieces and decorations for a retirement party, or it could be the menu selections for a special event based on the evening’s theme.

Themed parties also give planners a chance to explore all the different ways to set an atmosphere for a room with flowers, food, activities and even the beverages! A company’s recent Great Gatsby event saw a typical hotel ballroom transformed into a roaring 1920’s speakeasy – complete with gaming tables!

The other aspect that motivates us creatively are the wonderful people we work with! While we’ve already talked about the benefits of hiring an event planner, our clients know that we are there to make their event look impressive and run as smooth as possible. It’s their excitement that makes us passionate about our work and rise to the challenge of each new engagement!

How can Swank Events help you? Contact us about how we can bring our creative touch to your next event!

Vanessa Farino, President of Boston Business Women and Kristin Healy, Owner & Creative Director of Swank Events – photo by Allegro Photography


How to Throw an Oscars Viewing Party

How to Throw an Oscars Viewing Party

Gathering friends and family together for a night of fun can be a simple affair, but the Oscars are this weekend so why not throw a themed party to make the evening one to remember (even if you haven’t seen half the films nominated!)?

There are lots of ways to make your party stand out:

  • Attire: Encourage guests to dress up as their favorite character in a movie or drag out that old bridesmaid dress to walk down the red carpet with!
  • Décor: The Red carpet is important – why not use a table runner as a quick stand-in for the night?  Golden balloons and other “gold” accents will help set the tone of the evening!
  • Food: Movie themed food is an easy one to Google, but you can also have a popcorn bar with different flavors and toppings for guests to try.  Candy bars are also fun with movie theatre candy options in bulk for guests to fill containers with.
  • Drinks: signature cocktail & champagne

We all know that the awards can also take a while, so give your guests things to do during the evening with games and more!

  • Games: Download a free Oscar bingo card and give out mini gold statues to winners!
  • Picture fun:
    • Have a “photographer” to serve as paparazzi taking photos as guests arrive and walk down the red carpet. Best pose gets a prize!
    • Setup a fun DIY photo booth – themed props – directors mic, old movie reel, big sunglasses, diamond necklaces!
  • “Goody bags”/gifts for guests – You can make your own “swag” items for guests to leave with so they will always remember the fun!

Having a fun evening and making memories is what a party is all about!  Swank Events strives make our clients events one where guests have unique, creative experiences that turns the ordinary into the extraordinary! Be sure to contact us about your next event!

Swank Events 2017 in Review!

Swank Events 2017 in Review!

What an amazing and busy year we’ve had!  We wanted to take a moment to not only thank all of the wonderful clients we have had this year, but to also express our heartfelt appreciation to all of the professionals we’ve collaborated with this year: florists, photographers, venues, entertainers, chefs and all of the fantastic people who helped make each occasion memorable!

Swank Events is looking forward to a brilliant 2018!

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Vendor LOVE: Kero Photography

Vendor LOVE: Kero Photography

Kero Photography: Kathryn O’Kane

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Kathryn photographed a corporate outing we planned at Tupper Manor in Beverly last summer. She was super easy to work with and got some great shots! She even corralled the group of more than 100 employees for a group photo! Read on to learn more about Kathryn.

Where did you grow up?
Weymouth, MA

How long have you been in business and how did you get started?
I have been in business for 5 years. I have always loved photography. Growing up my father worked for Polaroid so we always had instant cameras around the house. I used to photograph my brother before my parents would wake up on weekends and pretend that our living room was my studio. After realizing I was not totally content with my 9-5 job as an adult I went back to school to earn a degree in digital photography from Boston University’s Center for Digital Imaging and Arts. During school I assisted a number of Boston Wedding photographers before going out on my own. I am booked mostly every weekend from May until October each year.


What is your favorite part of your job?
I love that I get to see the bride and groom all dressed up before they get mobbed by friends and family at the reception. I know this is a privilege to be let into such an intimate part of someone’s life and it is something that I do not take for granted.


How would you describe your style?
I like my images to feel “airy” and fun. When you look at my photos I want you to hear the laughter between the groomsmen, the whispers between the bridesmaids and witness the craziness that happens on the dance floor during receptions. Some of the best moments are captured in photos and I love to help document those memorable moments that you can not always do for yourself.

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What is your guilty pleasure?
Keeping up with the Kardashian/Jenner clan on Instagram. Also sitting on the couch all day on Sundays watching football with my family, wings and beer!

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What is your favorite quote?
“Some people strive for perfect, but I often find perfection boring.” Sometimes during weddings I find the greatest images in imperfect moments. I have many brides and grooms tell me that these extremely candid shots mean the most to them.


What makes you unique in your field?
I have worked in customer service my entire life so I thrive during the formals because I know how to talk to people and how to make sure that each person looks their best in a short amount of time. During the reception I hang back and am like a fly on the wall. I love capturing black and white candids that show how much fun everyone is having. I like to party as much as the next person (not at your wedding of course!!), so I think the photos should reflect that! Lastly, I am meticulous in making sure that I get that shot of your favorite aunt that is camera shy. Family and friends make your wedding, the more loved ones I get pictures of, the more accomplished I feel at the end of the day.


What is the best piece of advice you can give to a couple?
Plan the heck out of your wedding day! But on the day of, give your cellphone to a trusted friend, so you can enjoy every moment without having to answer anymore questions. If you did your absolute best planning each detail ahead of time, you are entitled to reap the rewards and take it all in!

Check out more of Kathryn’s work here.


The Swank Team