How to Elevate Your Event and Design with Intention

How to Elevate Your Event and Design with Intention

To design an event with intention means to break down the event into smaller elements: food and beverage, entertainment, venue and physical space, decor and ambiance, and use your creativity to view the event both from the perspective of a professional planner and an attendee. Ask questions like,

“How do I maximize this space so people can eat, dance, drink and socialize?”

“How do I make sure attendees know who is hosting this event without being overbearing?”

“How can I make everything flow naturally and look beautiful?”

Let’s begin with furniture elements – it’s easy to switch up the style and color from velvet to leather, sleek bar stools to wooden low and high tables, to add to the overall atmosphere and bring out the theme. With so many options, intention is key. The type of furniture you choose impacts how your room looks and feels to your attendees. One of our favorite secrets to making a room feel larger is bringing in clear chairs!

Mirrors can have a stunning impact on elevating your event space. It’s an amazing investment that reflects the lighting and enhances the theme especially coupled with conscious design elements like candles and warm lighting. 

Bring intentional design into your floor plan and showcase your exhibits and guide guests to take in the whole experience by placing the bar, photo moment, stage, or main attraction towards the back of the event. Are you worried your bar line will be too long? Consider passing wine, champagne or a signature cocktail at the entrance. Guests will feel extra special upon arrival and it’s a win-win to cut down on wait times!

Looking to warm up a space? Add area rugs, trees, greenery or plants to bring color into your space! Large, leafy plants can help absorb echoes and other ambient sound. Outdoors, live plants can help create a barrier to soften the sounds of traffic from outside or music from within.

Signature drinks are an automatic crowd pleaser! This blue cocktail was delicious and fit in perfectly with the blue, white and gold theme. Check out more seasonal cocktail ideas in our blog post HERE.

Are you looking to add an extra activity to your event? What about a cocktail tasting? Make it even more special with local distillers.

Having a DJ is lots of fun BUT a live band can really get the crowd going. Nothing quite beats the energy and production quality of live music!

swank-events-boston-corporate-event-music-band

And finally, bring your branding into everything – from straws in your company’s signature colors, to matching the flowers and balloons, or even your socks, the little details go a long way. Whenever you have an opportunity to customize something or add branding we highly recommend doing so! It may be a small detail, but in the overall experience it ties everything together.  

10 Years of Disruptive Innovation Celebrated at Sea

10 Years of Disruptive Innovation Celebrated at Sea

We had a great experience celebrating Acacia’s 10th Anniversary of “disruptive innovation”. Their team members traveled from offices all over to board the Spirit of Boston and enjoy a night at sea to commemorate the many achievements of the optical communications company.

Upon boarding the ship, guests were welcomed with their choice of wine, beer and delicious hors d’oeuvres, after snapping a nautical photo with the Spirit of Boston buoy, of course. 

 

Spirit of Boston employees welcoming guests with champagne and beer.Employees wearing orange socks with the Acacia 10-year logos on it

 

On board, there was so much to see between the stunning city views, the top deck lounge, and the indoor dining space that was so thoughtfully designed with the help of our wonderful vendors: Lotus Floral Events, Your Love in Lights, the Party Lab, Print House and CCR Solutions. And, we can’t forget the breathtaking sunset that took over the Boston Harbor that night.


The dining setup with centerpieces on the Spirit of Boston.Guests posing in front of the picturesque sunset.

 

 

 

 

 

 

 

As the evening kicked off, CEO, Raj Shanmugaraj, reflected on the growth, success, and future of the company with a brief speech that left guests laughing, excited, and ready to enjoy the evening while honoring their accomplishments. Then the Spirit of Boston crew took over, serving a delectable dinner buffet and providing entertainment with their in-house DJ. By the end of the night, guests were dancing, enjoying each other’s company, and admiring the view of Boston from the water.

 

Guests enjoying the brief speaker session.The CEO addressing his employees on the Spirit of Boston.

 

 

 

 

 

 

 

We transformed the top deck with creative uplighting and glow orbs that added a touch of whimsy under the summer sky. Indoors, guests enjoyed company trivia at each table with florals designed around the teal and orange company colors, and an impressive balloon garland that wrapped around the staircase, contributing to the fun, festive atmosphere. With a custom 10-year gobo shining on the dance floor, this event encompassed the heart & soul of Acacia.

Guests departed the ship with their custom-printed photos from the Spirit of Boston, and freshly-baked chocolate chip cookies that were graciously passed from their staff. It was a night to remember for everyone, from Acacia to the team at Swank. Photos by the talented David Fox.

We’d love to plan your next company anniversary party, contact us today.

 

Guests enjoying their dinner.Custom pictures taken with staff as they entered with the Spirit of Boston life ring.

 

 

 

 

 

 

 

Glow orbs set to match the company logo colors