As a corporate event planner in the Boston area, I’ve seen firsthand how technology has revolutionized the way we plan and execute events. From virtual attendance options to AI-powered planning tools, technology has become an integral part of the event planning and implementation process.

But what does tech look like for your events? Knowing how to integrate tech into your event is just as important as knowing what options are available for you. In fact, technology is changing the game for event planners and attendees alike.

Virtual Attendance Options

One of the biggest changes we’ve seen in recent years is the rise of virtual attendance options. With the pandemic forcing many events to go online, virtual attendance has become a staple of corporate events. Tools like Zoom have made it easy for attendees to join events from anywhere in the world, and many companies are continuing to offer virtual options even as in-person events resume.

However, virtual attendance is not without its challenges and because of this we’re starting to see more emphasis placed on trying to get attendees in person. One of the biggest issues is engagement. It’s much harder to keep attendees engaged when they’re not in the same room, and many virtual events struggle to achieve the same level of interaction and networking as in-person events.

Another challenge with virtual attendance is that you never know how many people will actually tune in. It’s easy for attendees to register for a virtual event and then forget about it or get distracted by other things. This can make it difficult to plan for the right number of attendees and ensure that everyone has a good experience.

Despite these challenges, we think some form of virtual attendance is here to stay. Many companies are opting for a hybrid approach, offering both in-person and virtual options to accommodate different preferences and needs. As technology continues to improve, we can expect to see even more innovative ways to engage virtual attendees and create a seamless experience for everyone.

Tech for Planning and Venues

Technology is also changing the way we plan and execute events. There are now countless tools and platforms available to help event planners streamline their processes and create better experiences for attendees.

One trend we’re seeing is the use of QR codes for registration and check-in. Instead of waiting in long lines to register or check in, attendees can simply scan a QR code on their phone and be on their way. This not only saves time but also reduces the need for physical contact, which can save venues and organizations in staff time and training.

Another trend is the use of self-check-in stands. These stands allow attendees to check themselves in using a touchscreen or other interface, again reducing the need for physical contact and speeding up the check-in process.

Eventbrite is another popular platform for event planning and ticketing. With Eventbrite, planners can easily create event pages, sell tickets, and manage attendee information all in one place. The platform also allows for easy scanning of tickets using a phone or other device, making check-in a breeze.

Of course, technology is not without its challenges when it comes to event planning. There are still many issues that haven’t been fully figured out, such as connectivity issues and slow response times when something goes wrong. It’s important for event planners to have contingency plans in place and to work with experienced tech teams to ensure that everything runs smoothly.

The Role of AI

Artificial intelligence (AI) is another technology that is starting to make its way into the world of corporate events. While we haven’t seen a ton of AI-powered tools in use yet, there are some exciting possibilities on the horizon.

One potential use of AI in event planning is for personalization. By analyzing attendee data and preferences, AI could help planners create customized experiences for each attendee, from personalized agendas to tailored networking opportunities.

AI could also be used for real-time translation, making it easier for attendees from different countries and backgrounds to communicate and connect with each other.

Of course, as with any new technology, there are concerns about privacy and data security when it comes to AI. Event planners will need to be transparent about how they’re using attendee data and ensure that they’re taking appropriate measures to protect it.

As technology continues to evolve, we can expect to see even more changes in the world of corporate events. While there are certainly challenges to navigate, technology also presents exciting opportunities to create more engaging, personalized, and memorable experiences for attendees.

If you’re planning an event for your own organization, it’s hard to remember all the options available to you. This is where hiring someone to support you through this process is so valuable. It’s an event planner’s job to stay on top of these trends and find ways to incorporate technology in a way that enhances the overall event experience. Whether it’s using QR codes for check-in or exploring the possibilities of AI-powered personalization, there are countless ways to leverage technology to create better events.

Of course, technology is just one piece of the puzzle. At the end of the day, the most successful events are those that prioritize the attendee experience above all else. By combining the latest technology with a focus on creating meaningful connections and memorable moments, we can create events that truly stand out and leave a lasting impact on attendees.