To design an event with intention means to break down the event into smaller elements: food and beverage, entertainment, venue and physical space, decor and ambiance, and use your creativity to view the event both from the perspective of a professional planner and an attendee. Ask questions like,
“How do I maximize this space so people can eat, dance, drink and socialize?”
“How do I make sure attendees know who is hosting this event without being overbearing?”
“How can I make everything flow naturally and look beautiful?”
Let’s begin with furniture elements – it’s easy to switch up the style and color from velvet to leather, sleek bar stools to wooden low and high tables, to add to the overall atmosphere and bring out the theme. With so many options, intention is key. The type of furniture you choose impacts how your room looks and feels to your attendees. One of our favorite secrets to making a room feel larger is bringing in clear chairs!
Mirrors can have a stunning impact on elevating your event space. It’s an amazing investment that reflects the lighting and enhances the theme especially coupled with conscious design elements like candles and warm lighting.
Bring intentional design into your floor plan and showcase your exhibits and guide guests to take in the whole experience by placing the bar, photo moment, stage, or main attraction towards the back of the event. Are you worried your bar line will be too long? Consider passing wine, champagne or a signature cocktail at the entrance. Guests will feel extra special upon arrival and it’s a win-win to cut down on wait times!
Looking to warm up a space? Add area rugs, trees, greenery or plants to bring color into your space! Large, leafy plants can help absorb echoes and other ambient sound. Outdoors, live plants can help create a barrier to soften the sounds of traffic from outside or music from within.
Signature drinks are an automatic crowd pleaser! This blue cocktail was delicious and fit in perfectly with the blue, white and gold theme. Check out more seasonal cocktail ideas in our blog post HERE.
Are you looking to add an extra activity to your event? What about a cocktail tasting? Make it even more special with local distillers.
Having a DJ is lots of fun BUT a live band can really get the crowd going. Nothing quite beats the energy and production quality of live music!
And finally, bring your branding into everything – from straws in your company’s signature colors, to matching the flowers and balloons, or even your socks, the little details go a long way. Whenever you have an opportunity to customize something or add branding we highly recommend doing so! It may be a small detail, but in the overall experience it ties everything together.
A signature drink (or drinks) takes your bar to the next level — whether you’re hosting just family, the whole neighborhood, or throwing a company party. Here are four crowd pleasing winter cocktails to serve at your next event!
Maple Bourbon Smash
- 2 oz bourbon of choice (we love Knob Creek)
- .5 oz pure maple syrup
- Small bunch of sage leaves
- .5 oz lemon juice
Muddle the syrup, sage and lemon, then shake with ice and bourbon. Serve on the rocks with a lemon garnish.
- 2 oz blanco tequila (we love Casamigos)
- .5 oz triple sec
- 2 oz cranberry juice
- 1 oz lime juice
Shake everything over ice and garnish with fresh cranberries. Serve with a sugar rim!
Grapefruit and Sage Champagne
- Pink grapefruit juice
- Sage simple syrup (boil equal parts sugar, water + two sage bunches)
- Angostura bitters
- Ice cubes
- Champagne or other sparkling white wine
- Fresh sage leaves
Shake grapefruit juice, bitters and simple syrup with ice. Strain into a champagne flute and top with your favorite champagne or sparkling wine. Garnish with fresh sage!
Peppermint Espresso Martini
- 2 oz vanilla vodka
- 2 oz fresh espresso
- .5 oz Irish cream liquor
- .5 oz peppermint schnapps
- Dash of cream
Shake everything over ice and strain into a martini glass – garnish with a candy cane!
If your team is working across the country, or not quite ready to party together in person, consider these three super festive and engaging ways to celebrate virtually together. Virtual events can seem daunting to plan, but consider ending a Friday workday short and having us plan one of the below activities for the latter part of the day!
A virtual cocktail party! Create custom cocktail kits to send to each team member or employee with everything they would possibly need – from shakers, to spirits, martini glasses, recipe cards and maybe even a snack pairing.
This is a fun way to get creative and elevate your virtual happy hour. Consider creating a custom cocktail named after your company, or have a contest beforehand for the most creative cocktail recipe. Add on a local dessert delivery to amp up the experience! An even more special way to share a local favorite from your company’s HQ with out-of-town and in-town employees alike.
A festive floral class or charcuterie lesson! Similar to the above idea, gather all the materials into kits for the class. Whether that be cheeses, fruits and meats on a branded wooden board, or fresh flowers, decorative accents or a balsam wreath, we’ll find you find top-of-the line local instructors so your team can enjoy creating something seasonal together and share it with their family!
A paint and sip night! You can send your team all the materials they need – from the easels, to paints, canvases, a full tutorial, and you could even throw in snacks and wine.
We’ll find a local artist and paint and sip teacher to customize the experience for your team and pick a fun piece of art that everyone can create.
Do you have another way you are celebrating the holidays and this year’s achievements virtually with your team? Share it with us in the comments, and let us know how we can help make any of these ideas a reality for you this year!
We’re all itching to get out of the house — and even more so to see those friends and coworkers we’ve only seen through a screen in the past year and a half. Finding an indoor venue among the ever-changing mask mandates and COVID protocols can be overwhelming and difficult. We’re here to offer up some of the best unique venues in and around Boston with outdoor space so you and your guests can enjoy each other’s company safely, and with beautiful scenery!
- Envoy Rooftop, Seaport Boston
- 9OFS Federal St, Boston
- Boston Public Library Gardens
- New England Aquarium, North End Boston
- SRV, South End Boston
- District Hall + Gather, Seaport Boston
- Pierce Farm at Witch Hill, Topsfield MA
- Nashoba Valley Winery, Bolton, MA
- Granite Links, Quincy, MA
- The Fruitlands Museum, Harvard MA
- The House of the Seven Gables, Salem MA
- The Barn at Gibbet Hill, Groton MA
(Images from venue websites)
Over the past couple of months, we’ve traveled with the PERKS team to San Francisco, New York City, and back home to Boston helping to execute their in-person conventions. In addition to this being a really fun event, we love feeling like an extension of the PERKS Team and helping their exhibitors connect with new and existing clients!
In every city, the event kicked off with a champagne toast and ended with an open bar. In between, there were manicures, drag bingo, inspiring speakers, fun giveaways, and exhibitors offering fantastic services. The safety of all attendees was top of mind, requiring proof of vaccination, masks, and providing extra sanitizing stations.
Our major takeaways:
- Attendees and exhibitors loved how the intimate settings facilitated more genuine and valuable conversations.
- People were very excited to be in-person and see each other!