Finding the Right Speaker for Your Next Event

Finding the Right Speaker for Your Next Event

Speaker at an event

Making your next company event something to remember may depend on finding the right speaker; is the goal to bring in someone educational, motivational or inspirational? Know your audience demographic to find a person they will be open to hearing from, as this can make or break your entire event.

What’s the Goal?

Before booking any type of speaker, first define the outcome or goal of the event; Is the purpose to provide training and education for your staff? Advance the message or mission of the company? Or perhaps this is an external audience; Are you seeking to build goodwill with your customers or employees?

Having clear and measurable goals will help you focus on who the audience is, messaging for the event and determining your theme. Additionally, there are some logistical considerations; What is your budget? What will the program format look like? From there, you can begin looking for the best type of speaker for your event.

Internal Options

Sometimes the best person to deliver your message is one of your own employees. Expertise on the topic, company knowledge and experience might be the deciding factors, but when using someone who does not present often, it’s also important to ensure the speaker is set up for success by giving advance notice, setting expectations and providing all of the necessary event information for them to properly prepare.

External Options

When looking for an external speaker, it’s always a good idea to start thinking back to any events you’ve attended in the past – could one of them be a good fit for this event? Check in with colleagues to see if anyone has a good connection or suggestion. Are there any great industry leaders that might be a draw? Or if the budget allows, reach out to a speakers agency for some expert advice!

Research Speakers

Do your research! If using an external speaker, watch videos of their previous talks and have a conversation with them and/or their agent. If you are looking for a motivational or inspirational speaker for your event, be sure to look beyond message and availability; Is the speaker promoting a book or promotional item that they will want to be able to sell at your event? Does the person have specific transportation, lodging or other requirements that your company will have to pay for? Finally, make sure you have a clear understanding about what the speaker is going to talk about to ensure it aligns with your event message or company’s vision.

The best speaker is always someone who will connect and relate to your audience and leave a lasting impression. Whatever kind of event your company is holding, Swank Events Boston can help with planning and execution – Contact us today!

Photo credit: Bosse Studios.

5 Ways to Brand Your Event

5 Ways to Brand Your Event

PERKS Convention

Wow! We’re still getting over how amazing the New York and Boston PERKS events were! From a planning perspective, one major focus this year was on branding the PERKS Conventions and we’re sharing some ideas here on the different components that came together to create this cohesive look.

What is PERKS? PERKS Conventions are interactive showcases of the best and most innovative services available to employers, for their employees. This experience-based trade show allows attendees the opportunity to experience all the services being offered (massages, manicures, meditation, etc.) as well as participate in additional classes and workshops that pertain to these services.  

The branding of the PERKS event took on some very different forms and all of it gave off a fun, colorful, laid back vibe, which is exactly what PERKS is all about! Here are examples of some of the different branding ideas you can utilize at your next event.

Signage and Wayfinding Decals

Large-scale floor and wall decals showcasing important event information (think logos, directional, #hashtags, upcoming event dates and locations) are all great branding opportunities. The decals on the walls and floors of the PERKS venues helped attendees navigate the multi-level event and continue to promote the next stops of the convention.

PERKS Boston

Take-home items

There are always the traditional stress balls, pens and reusable shopping bags that can be branded for your event, but you should also consider items specific to your industry that your event attendees will really use; custom power banks, high-end branded promotional products, reusable stainless steel water bottles, popsockets, card holders that attach to your phone and our personal favorite – SOCKS – all items that will be appreciated and utilized.

These fun, branded yoga mats were not only unique and useful, but they added a splash of color and provided yet another avenue to display the PERKS brand at the event.


Always use your brand colors when determining linen, table arrangements, lighting and other event décor. In this case, the PERKS logo was used in over-sized blocks, smaller blocks on the tables and throughout the space. Additionally, the color scheme was carried throughout the space with the uplighting in the stage area and customized stage backdrop.

PERKS Boston

Creating “Instagrammable” Opportunities

Giving guests an opportunity to take a photo with your logo and then post it on social media using a branded hashtag is always a great way to get your brand noticed. Whether it is a photo booth or a step and repeat (like below) – give attendees the opportunity to take a selfie to mark the occasion while using a branded hashtag.


Use your event theme to help with food choices, order customized cocktail napkins with your logo on it, develop a company signature beverage or even use your logo colors to highlight certain foods within your color scheme!

Utilizing your brand at an event can have a very different look and feel depending on who your audience is; if it is an external audience or potential clients, using your logo and company colors throughout an event to help solidify your brand identity in the minds of attendees is important. If your audience is internal, you can take a more subtle approach with colors and the use of your company logo – unless it is a launch or a re-branding event – in which your new logo would be highlighted. The possibilities are seemingly endless when using your logo!

Contact Swank for your next company event!

Photo credit to Bosse Studios.