What Do Professional Event Planners Do?

What Do Professional Event Planners Do?

In working with clients over the years, we’ve noticed that there are two kinds of thinking; those that understand the role and value of a professional event planner and those who try to plan it themselves. After all, how hard is it to plan a party?

In short, it’s not as easy as you may think! Event Planning is an incredibly detail-oriented job that requires multiple skill sets that are developed and strengthened over time based on experience. Some of the skills that come into play with every event include:

  • Negotiation – think vendors and suppliers for the gathering
  • Budget management
  • Organization and time management
  • Excellent writing and communication skills – with and between clients and vendors
  • Project management – including working on tight deadlines
  • People skills – being calm and professional on the event day is a must!

Just as important as the qualities above, an event planner must know who to call for various event components. As Event Professionals, we’ve built up a strong network of contacts in event-related industries including caterers, venues, musicians, florists, rentals and other talented professionals who meet our high standards and partner with us to make our events successful. Having a team of trusted vendors is absolutely critical to a successful event.

Oftentimes, the task of planning an event is given to someone who does not have the skills or network needed to pull off a successful event. It is our job to take the stress of planning off your plate and to make you and your company look good. When an event goes well, everyone is happy, so next time you’re thinking about taking on the daunting task of planning a company event: bring on the professionals and contact Swank Events instead!

Photos by Channing Johnson

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