Beautiful Faces: Janis Cohen
We learned about Janis Cohen and her team several years ago, and we’ve been consistently impressed by the beautiful work they produce and the high level of professionalism we’ve come to expect. One of our favorite things about Beautiful Faces is that they turn a bride into the very loveliest version of herself; whether you’re going for high glamour or just simple and natural, Beautiful Faces ensures you still look like yourself on your wedding day. We caught up with founder Janis Cohen recently and asked her to tell us a little more about herself and her approach to beauty.
Where did you grow up?
How long have you been in business and how did you get started?
I have been in business since 2004. I started as a young girl taking dance lessons, tap, ballet, and modern jazz. At 11 years old I wanted to stand out on stage and the only way to compliment my sparkle costume was sparkle makeup. I was the only one wearing makeup on stage, and I loved it!!! I just applied it as I thought it should go on and as silly as it looked, I didn’t care – I just wanted more of it!
As an adult I traveled to Florida with my family for a good portion of the year and found a Beauty School that had a great variety of courses. I was intrigued with Airbrushing, and pursued a Master’s Degree Program. I tested my craft with Airbrushing on many friends and family that were getting married and also proms. Airbrushing to me created beautiful looking faces, and in 2004, I decided to take my passion to another level and create my company, BEAUTIFUL FACES.
What is your favorite part of your job?
My favorite part about my job is that the experience is mutually beneficial. My goal is to make a bride look and feel her best. It’s all about going above and beyond for each and every one of my brides. This allows me to finish each wedding party with an overwhelming sense of satisfaction.
How would you describe your style?
My style has always been versatile and creative with a professional edge. I believe that rules are meant to be broken when it comes to makeup – everyone’s face is different and applications must match an individual’s skin tone, structure and personality. You cannot get that from a magazine article or tutorials.
What is your guilty pleasure?
Always eating/trying the variety of bread first when out to dinner. Thank goodness it does not stick to my body. When is bread good for you anyway?
What is your favorite quote?
“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” -Coco Chanel
What makes you unique in your field?
This is a bride’s special day; everything will be perfect, with my dedication, passion and commitment and many years’ experience as a unique professional Makeup Artist. I can achieve high levels of artistry, all in the comfort of a home or chosen venue, creating a natural, flawless look, yet with a hint of glamour.
The application techniques and quality of cosmetics used, ensures that you will not only look fantastic, your makeup will also last the whole day and into the evening.
What is the best piece of advice you can give to a couple?
Plan a year in advance to secure the best people you can. People who have been in the business for 8+ years, as it does make a difference. Do not hire based on cost alone.
By getting everything in place early enough, you and your husband-to-be can relax and spend time with each other rather than making the wedding a career or road race for both of you.
To see more examples of Janis and her team’s amazing work, check out www.beautifulfacesbyjanis.com!
The Swank Team