Ars Magna Studio: Allana Taranto
We had the pleasure of first working with the Allana in 2012 at Jess & PC’s wedding at Gore Place. The name of her studio, Ars Magna, pretty much sums up everything about her (it’s latin for “Great Work”). Not only is she an uber-talented wedding photographer, but also specializes in boudoir and portrait photography as well! We caught up with Allana and asked her to tell all of you readers a little more about herself.
Where did you grow up?
I grew up in a restoration-in-progress Victorian between the Fields Corner and Codman Square in Dorchester. My dad ran an assistive technology (way ahead of his time, my Dad!) business out of the house and was also an artist. My mom was a school psychologist and all around enthusiast of life. I grew up right in the middle of this wonderful intersection. Most of our neighbors were artists and writers and dancers. There was a pretty strong crew of neighborhood kids, many of whom are still having amazing adventures. This eclectic and joyful energy played no small part in creating a unique childhood and cultivating my point of view.
How long have you been in business and how did you get started?
One of my best friends got married the summer after we graduated high school. As a wedding gift, I photographed it with my K1000 and TRI-X film. Can I admit that this was in 1995? I majored in photography undergrad – but shot mostly landscapes at that point. In grad school, I started getting asked to photograph more weddings and portraits. I was both shooting and teaching art, and eventually transitioned into shooting full time in 2007.
What’s your favorite part of your job?
I love meeting people. I love photographing people. I love sharing beautiful and strong images of people at strong and beautiful moments in their lives. Photography is as fascinating to me as it was 20 years ago when I first really committed to it.
How would you describe your style?
My work was described in the book The New Art of Capturing Love as “hitting just about every mark of the foundations of photography in a way that is modern and fresh.” That description made me smile. I’ll take it.
What’s your guilty pleasure?
Oh, I’ve got lots of pleasures, but I can’t say I feel guilty about them.
What’s your favorite quote?
“It’s not what you look at that matters, it’s what you see.” –Thoreau
What makes you unique in your field?
I think I’m good at making people comfortable. And once they feel comfortable, we’re ready to make some photo magic happen.
What is the best piece of advice you can give to a couple?
Have fun! Really? Yep. Just savor the day. Enjoy the time you have with each other, with your friends and family. Let go of the idea of perfection.
The Swank Team