Use of Color at your Event

Use of Color at your Event

There have been many studies which document the psychological impact of color on the brain’s state and decision making process – but did you factor this in when you started planning your company event? Your default might be your company’s logo colors, but you may want to take a closer look at some of the subliminal factors around color before you begin.

There are some amazing statistics out there about what colors different genders prefer, biases towards or against colors in addition to how different colors can make us feel. For example, according to How to Use the Psychology of Colors When Marketing, colors can influence people in many ways:

Red – Creates a sense of urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

Blue – The preferred color of men. It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Orange & Yellow – Cheerful colors that promote optimism and happiness. Yet oddly enough, yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used too frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

Knowing how different colors can influence people, let’s go back to the goal of your event and think about these questions: How can colors be used to help with your desired outcome? What emotions are you looking to evoke in your attendees? How do you want them to feel once they leave your event? Does your event branding reflect the reactions you are hoping to illicit? If not, then you may want to look at complimentary colors to help achieve your mood goals.

Swank Events can help you highlight the right colors through décor, food, lighting and more! Contact us today!

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